Frontline Edo indigenous organization, Edo Progressive Indigenes Association (EPIA) has called on Edo indigenes to, as a matter of urgency, begin massive rebranding of the Edo Indigene.
EPIA in a Press Release frowned at the tendency of many Edo indigenes who now resort to dressing in non-indigenous dress codes to represent Edo culture.
Signed by its Founder and National President, Chief Bishop J.O.E. Edokpolo, the Release which is emanated from EPIA Headquarters, Benin City, called on Edo stakeholders in all fields of endeavor to realize that a cultural dress code is one of the most important aspects of a people’s identity. It further pointed out that Edo indigenes are gradually losing their identity to other cultures, and the development is wearing down the essence of the Edo man, woman and child.
It read in parts: it’s sad that we still see respected Edo men and women who pride themselves in foreign regalia and cultural dressing that does not in any way reflect the culture and fabric of the Edo nation. We are charging our indigenes to end the practice forthwith. You are reducing our cultural values to zero, you are the mirror through which other people see Edo state and Edo people.
“Please be proud to wear our clothes and beads, advertise Edo indigenous royalty, because the pride of a man is in his tradition”, he appealed.